Helping people to survive, thrive and revive

Our Strategy

Our engagement strategy and business model is about improving society – we believe in a society united by shared opportunities, where everyone can maximise their potential, find fulfilment and live meaningful lives.

View our Mission Vision and Value Statement here.


We will help people overcome hardship by providing them with good jobs, sustainable earnings and the tools to build personal resilience. 


We will enable people to become the best version of themselves, providing them opportunities to develop, progress and enhance overall wellbeing.


We will create systemic change by being a positive role model for better business, putting people and society at the heart of what we do.

Our impact numbers

Training courses delivered

Apprentices across our business 

Raised for charities to date

People given employment

Our business model goes hand in hand with our beliefs about improving society, and we want to be a shining example to other businesses around the globe. We have developed our Survive, Thrive and Revive strategy in alignment with six of the 17 UN Sustainable Development Goals.